Journal Du Wap

Cycling News & Race Results

Local cycling company gives its bikes away to keep customers riding

Local cycling company gives its bikes away to keep customers riding


THAT’S COME UP WITH A NEW WAY
TO — WHAT YOU MIGHT SAY,,
WHEEL AND DEAL”.  
 
 
 
JIBE OWNER JOANNA PEASE
SENSED HER CUSTOMERS WOULD
WANT TO CONTINUE THEIR
WORKOUTS WHILE THEY SHELTER AT HOME. BUT IN ORDER TO DO IT,
SHE’D HAVE TO GIVE AWAY THE
MOST ESSENTIAL PART
OF THE BUSINESS, THE BIKES.  
 
 
 
‘WHICH IS KIND OF COOL.’
CYCLING CLUB OWNER GIVING
HER BIKES TO CUSTOMERS TO
WORKOUT AT HOME JOANNA PEASE- OWNER JIBE
:35-:45
AS RIDERS ONE-BY- ONE
PICKED UP A JIBE BIKES,
JOANNA PEASE ADMITTED IT
WAS REALLY SCARY, BUT HER CUSTOMERS APPRECIATION
SOOTHED HER FEARS. ‘I’VE HAD CLIENTS IN TEARS
WHEN THEY WERE PICKING UP
THEIR BIKES, THEY’VE BEEN
SO THANKFUL, ENOUGH PEOPLE
CRIED WHEN THEY WERE
PICKING UP THEIR BIKES TO KNOW THAT THIS IS SUPER
IMPORTANT.’
ON MONDAY PEASE SHUT DOW
HER PORTLAND STUDIO, BUT
LAUNCHED AN ON-LINE
PLATFORM FOR HER RIDERS TO TAKE A DAILY CLASS. BUT NOT
EVERYONE HAS THEIR OWN
INDOOR CYLCE..THIS IS
WHERE PEASE TOOK A
CALCULATED RISK. AND THE
RESPONSE WAS OVERWHELMING. ‘WE RENTED OUT 77 BIKES, IN,
30 SECONDS, AND I’M
CURRENTLY TRYING TO WORK
WITH OTHER GYMS IN PORTLAND
TO GET ADDITIONAL BIKES.’
PEASE HAD 250 REQUESTS. “TYPICALLY WE HAVE 45 BIKES
IN HERE’
HER STUDIO IS EMPTY EXCEPT
FOR INSTRUCTOR’S
BIKES…AND SHE’S FOUND
HER CLASSES WILL REACH A NATIONAL AUDIENCE. ‘HEARD FROM A COUPLE
OF STUDIOS, ONE IN
CALIFORNIA, THEY A

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